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Football fans could be freeloaders in the brave new media world

October 29th, 2007 by Peter Andersen · 16 Comments

In the near future football admission to matches in the English Premier League may be completely free for the fans. That remarkable prediction was put forward by Dr Simon Chadwick who is director of the Birkbeck Sport Business Centre at the University of London on a plenary session sunday night.

Though the basis for the scenario is a rumour about the future plans of Manchester United, it seems likely in light of the development in English football over the years. While revenues from stadium entrance fees was the lifeblood of football clubs years ago, their importance has decreased as revenues from television deals has skyrocketed. And full stadiums are necessary to make a good broadcast.

- It’s a possibly new area where you go to football for free, because the club needs the atmosphere from the fans to get good tv-deals, Simon Chadwick explained after going through the evolution of football from ancient times to being working man’s relief from the anxiety and stress of working in the steel yards.

Is the working man’s contribution at the gates of no or less importance these days, there is no doubt that his contribution at the stands is essential to the stadium atmosphere. Which is why he could end up being the freeloading sound setting of the brave new media world.

Tags: Theme: Autonomy of sport

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